With Holland Bikes as a strategic investor, a solid financial foundation, and a complete team, TILER is ready for the next phase. That phase begins with a concrete reinforcement: Jeroen van Kester joins as an investor and member of the management team, focusing on commercial growth and expansion of the dealer network in the Benelux.
Van Kester grew up in his parents’ bicycle shop, which he later took over. He then became co-founder of Tracefy, which, under his commercial leadership, grew into a market leader in GPS solutions for e-bikes and light electric vehicles. He understands bicycle retailers, knows the consumer, and has proven how to successfully bring a new technological product to market in this sector.
With Jeroen, we are bringing in someone who knows the two-wheeler sector inside out and has been active in this market for about thirty years.
At Tracefy, he demonstrated how to successfully build and scale a technology company in this sector. That experience is of great value to us,”
The technology has already proven itself in practice: at hundreds of locations in the Netherlands, Germany, and Ireland, e-bikes and electric cargo bikes are wirelessly charged via bike rental companies and other business customers. With the introduction of the TILER Compact, a new, more affordable product variant, the company is now also targeting bicycle retailers and consumers.
“The technology is there and has proven itself. With the Compact, it becomes interesting for a much larger group: bicycle retailers, rental companies, and consumers,” says Van Kester. “People don’t yet know what they’re missing. Just like with the smartphone—no one asked for it, but once you have it, you don’t want anything else. Parking is charging. It’s that simple.”
“For me, this is a great combination: investing and actively contributing to growth. I see a lot of potential and look forward to shaping TILER’s next phase together with the team,” Van Kester concludes.
