Groups
- Entrepreneur in residence
Introduction
Drs. Peter Stas (born 1963) is a Dutch entrepreneur and author. He completed his studies in Business Economics at the Erasmus University and Harvard University. Stas worked as Consultant in New York for Loyens & Volkmaars and Product-Marketing Manager for Royal Philips Electronics. In 1988, he founded, with his wife Aletta Stas-Bax, the watch company Frédérique Constant. The manufacture’s initial strategy was to focus its energy on classical luxury watches at an affordable price. The Accessible Luxury positioning was the basis of strong growth during the financial crisis when consumers came back more to classical values and accessible prices.
Peter Stas is currently CEO and co-founder of Corsano Health.
